Advertising brochures are becoming more sustainable and smarter
With InMijnBus, Spotta is introducing a digital YES sticker that, thanks to its convenience and additional features, will accelerate the sustainability and effectiveness of advertising brochures. On Inmijnbus.nl, households simply indicate YES or NO to receive Spotta's weekly leaflet package. In addition, InMijnBus also offers the possibility to temporarily interrupt delivery, for example during vacation, or to put together a brochure package yourself.
Together for a more sustainable future
Requesting, pasting or (temporarily) removing the mailbox stickers is a hassle for some households. Consumers also don't always know where and how to request a mailbox sticker. In addition, not all leaflets are always equally relevant to the recipients. These reasons are removed with InMijnBus, which will lead to fewer unread advertising brochures in waste paper.
With InMijnBus, Spotta opts for a more sustainable delivery model. Digital registration of the YES or NO preference for receiving Spotta's brochure package is easy and accessible. It also offers consumers the option to temporarily interrupt the brochure package or to put together a brochure package themselves. For example, it is not without reason that printed matter falls on the bus.
In addition, Spotta has transparent and up-to-date reach figures provided by InMijnBus. This way, we can offer you a more effective reach as an advertiser and at the same time contribute to a more sustainable future.
An effective distribution plan
InMijnBus is a big step in the right direction for making advertising brochures more sustainable and effective. Consumers' preferences are becoming increasingly clear by registering a YES for the standard brochure package or by “compiling the folder package yourself”. Together with you, we can draw up effective distribution plans and optimize existing distribution plans.
Through a smart data-driven approach, you can reach your desired target group while taking into account the needs of the consumer. In short: falling costs of printing and logistics and a more effective reach.
For more information about the impact on reach and dissemination costs, please contact your account manager or call 088-8424200.
This is how it works for consumers
This is how it works for delivery drivers
After the introduction of InMijnBus in a municipality, delivery is no longer done according to the mailbox sticker but by means of a running list. Below is a brief overview of this change for delivery drivers.
Deployment of InMijnBus
The national rollout of InMijnBus is taking place in phases. We expect that by mid-2024, all municipalities in the Netherlands will switch to InMijnBus. Is the municipality over? Then for Spotta, the sticker situation on the mailbox is no longer leading, but the InMijnBus registration. We ensure that the required numbers of your distribution orders are automatically adjusted to that registration as soon as InMyBus has been entered in your distribution area.
To inform as many households as possible in municipalities that switch to InMijnBus, Spotta uses various channels. Our deliverers deliver an InMijnBus information flyer to the current recipients of the brochure package several times. In addition, an advertising campaign is being used to inform households via social media, online banners and shelters.
You arrange your customers with registrations on InMijnBus
Together, we can ensure that households make a conscious choice to receive advertising brochures. Help us out and motivate residents to register for the Spotta brochure package on InmijnBus.nl.
To best support you in successfully promoting InMijnBus, we have a free toolkit developed.
This toolkit includes:
- Poster print files: there are several posters available so that you can hang the poster that best suits your target group. You can hang these posters in your store (s), among other things.
- Banner set: to also pay attention to InMijnBus online, you can use our banner set. This set includes both moving and static banners that you can integrate into web pages.
- Consumer flyer print file: in order to provide consumers with information and explanations in the store, a consumer flyer has been developed about InMijnBus.
- InMyBus logo and font: you can use these in your own digital or printed expressions.
- Information flyer print file: includes explanations for employees at your local offices
